New from Facebook: dynamic product ads

On the 17th February, Facebook announced the introduction of new dynamic product ads; a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use, meaning businesses can now showcase more products that are more relevant to potential customers.

Until now, advertisers have had to design specific campaigns for specific products and specific audiences, which is time consuming and inefficient because it’s essentially trial and error. 

These new ads dynamically adapt to show viewers what they want most from a merchant; Facebook knows a lot about what customers want to buy that merchants don’t, thanks to their watching our every move online! Likes, cookies and clicks and more teach Facebook your personal interests and style.

This is a recent ‘multi-product‘ example we spotted to give you an example:


Much like Google Shopping Ads, on Facebook likewise you can now upload your product catalog and create campaigns which can then target certain products to specific audiences, or letFacebook automatically deliver the most relevant product ads to potential viewers and conversion rates go up. Products can be shown in single- or multi-product (as in image above) ad units.

It’s also possible to:

  • Automatically reach people who visited your website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  • Include pictures and prices in ads
  • Curate ads as you see fit. For instance, highlight products that were viewed on your website or showcase best selling products. Or even create a multi-product ad that highlights the different benefits of a single product.
  • Have ads automatically turned off when using the automatic delivery option when specific products go out of stock, creating a better ad experience.

Undoubtedly, this is a brilliant way to showcase a range of products. If you have any questions about this new feature, or may be interested in discussing how it could benefit you, please get in touch.